Amber is a rewards program that allows customers in the Middle East to earn points across multiple luxury fashion brands. I worked with Makook Studios as they brought the program from just a physical card to a digital program and was the lead UX designer on the app.
I took the visual and brand identity that was created in Dubai to app-form, creating from it a UI style guide for digital use.
I worked across all areas of the app from signup, navigation and created a content strategy for the team in Dubai to create engaging fashion content to draw and keep more customers, therefore increase exposure to the brands. I even redesigned the digital card.